Conventions, trade shows, team building exercises and other events have become increasingly important in many industries. However, as Forbes has outlined, how a company plans for events can make or break its finances. One tool that can make this task easier is event planning software. Here are six reasons why you need it.
1. It Can Improve the Event Registration Process
Simply having attendees register for an event can be stressful on its own. You have to collect, set up and manage the registrations of all attendees simultaneously. Without event planning software, this can simply be overwhelming to deal with. The software can help you create a quick and efficient online registration process that is easy for you as well as the attendees.
2. It Creates Better Attendee Engagement
Engagement with attendees before an event occurs is vital for both the success of the event as well as the satisfaction of your guests. Event planning software can help make that process easy. By using such software, you can, for example, send invites to individuals through e-mail. Follow up e-mails can then be sent in reaction to whether or not the invite is accepted.
3. It Can Simplify and Improve Check-In
Unfortunately, security at events has become an increasing concern. According to NBC News, there was a 35 percent increase in terrorist attacks in 2015. You need to make sure you are only letting the right people into your event. However, you don’t want it to be a hassle either. Event planning software can allow for quick and accurate check-in through the scanning of materials only sent to invitees.
4. It Can Increase VIP Satisfaction
The same software can also alert staff members that a person is a VIP after check-in. This way your VIPs are treated like very important people as soon as they arrive. Event planning software can also help you customize the VIP experience to insure that they have a very good time at your event and leave satisfied.
5. It Can Help You Stay within Budget
Unfortunately, many companies go into the red in regards to the events they host. Event planning software can help you better manage all the expenses involved including renting venues, catering, decorations, speakers, entertainment, travel expenses and more. You’ll know exactly how much you’ll be spending.
6. It Can Help You Determine Event Success
You also need to know how successful an event was after it has concluded. This can help you make adjustments for future events. Event planning software has a lot of features that can help you gauge what worked and what didn’t. You can use it to gain valuable attendee feedback by sending surveys to guests via e-mail.